SPECIAL FEATURE
"Night Blue" Economy
Second Part: The Concept of Free of Charge
Introduction
If the economic principle known as « Night Blue » is based on that of « void » (see « Night Blue » Economy – First part: system E42), from which all needs can be fulfilled, apart from being linked to the balance of flows. Resulting in the fact that if someone receives money from somewhere, it means that someone else is then deprived of it elsewhere. It is indeed a fact that one of the fundamental corollaries of this new system is the concept of free of charge; a system that encompasses finance, but not exclusively, where the economy, as well as prosperity in the conceptual sense, relies less on any currency, whatever it may be, and even less exclusively, than on the Human who gives substance to a civilization. Here, « civilization » is to be understood in its noble sense, not simply to express a chaotic social and economic accumulation held together only by illusion (trust, « confidence« in this case, seemingly misplaced) or by force.
However, the “free of charge” within the so-called « Night Blue » economy has other causes and consequences than the conditional and very fragmented application of free of charge within the economy of debt. These two notions of free of charge, in each context, have little correlation in the end. Therefore, “free of charge” must also be redefined in terms of its meaning, implications, and usage, extracted from the marketing context… thus, psychological; marketing, but not solely, as we will see later.
“Free of Charge” Within the Debt Economy
In this specific context where « everything comes at a cost », the discussion of free of charge and its targeted application signifies a considerable economic asset, because, indeed, everything comes at a cost. If everything comes at a cost, the opportunity to escape the obligation of payment represents a significant attraction for the consumer, an irresistible lure. Therefore, gratuity is never truly free. It always has a price, and furthermore, a cost. We have often observed how some express the desire to avoid the price of “free of charge”, preferring instead to pay for it. Generally, this is often the aim of the operation: to juxtapose the price of gratuity against the monetary cost, which is supposed to be ultimately lower compared to that of free of charge.
In short, free of charge is always conditional to a significant counterpart. This condition is, in principle, more unpleasant in the long run than reaching into one’s wallet, especially if the seduction enterprise attached to the product or service « offered » for free has been conducted correctly and if the author of the involved marketing strategy is sufficiently talented within the framework of his sales discipline. The creation (pure and simple and ex-nihilo) of a so-called « need » is imperative in the world of consumerism where everyone, being capable of affording it, already has everything they need and therefore needs nothing more.
What is free often turns out to be much more expensive most of the time than what is sold for hard cash. Thus, the various stages of the challenge are as follows. This is a general case that can vary greatly, but the following framework provided as an example, is a good illustration.
- The prospect doesn’t need anything.
- The marketer (or the one for whom they work for this purpose) creates something that the prospect doesn’t have and doesn’t need (sometimes they might, by chance, but most of the time this isn’t the case, so let’s stick to our example, the most representative of all).
- The marketer presents seductive arguments in accordance with psychological manipulation rules based on emotions (and not reason, especially not, since reasonably, the prospect indeed doesn’t need anything).
- To help the prospect convince himself, because this idea must sprout in his mind as if he was coming by himself to the conclusion that the need is indeed real, the marketer « offers » him his product or service for free, but… under conditions!
- The prospect is seduced by the arguments, and typically, by their recurrent repetition (possibly up to ten times before the so-called arguments successfully make their way into the prospect’s subconscious).
- The prospect becomes a « client » as soon as, in his mind and with all partiality, it seems to him that what he did not have until now had been missing, faced with the artificial need to possess it, prompted by imagination induced by the marketer’s arguments (hence the famous opening line: « Imagine… »), resulting in the act of purchase, or at least the related transaction.
- When the cost of “free of charge” becomes bothersome (limitations invalidating the full ability to enjoy the good or service, time limitations after having gotten used to using it, saturation of advertisements, etc.), the client then unburdens himself of this cost and pays financially.
Even trickier, as it is more profitable to receive a little less money often than more money just once, it becomes almost impossible to buy anything! You have to « rent » it, until the recurring payment stops in relation to the loss of the usufruct of the property (or service, which, in this case, can be understandable) in exchange for which the customer has largely paid the value multiple times, while ending up deprived of it in the end if he doesn’t continue his payment… for life. This is all the more true as the sales argument, namely the single payment once and for all, becomes a very attractive marketing argument for the prospect.
Of course, things are not presented to potential or actual customers in this way. Nevertheless, the facts are undeniably so.
Free of Charge and Advertising
So, we find ourselves in a situation where essential goods ultimately serve as a vehicle for an inconceivable mass of recurring advertisements in addition to their intended use, unless you pay a significant number of times the price it would cost if its selling price were not tempered by the « free » cost of advertising, just to be able to do without it. Take, for example, the commercial difference between the iPhone and an Android smartphone. Such tools, and in general everything accessible online for free, are saturated with advertisements for offers that are often free as well, which in turn will generate advertising for offers that are partially free as well, and so on ad infinitum. We currently live on the « Ad Planet » where everything is a pretext to sell anything to anyone through any possible communication channel, further increasing the already considerable mass of waste associated to the economy of destruction, for a personal life that is becoming increasingly poor in every way, whether financially, culturally, in terms of life experience, joy, or anything else! Currently, advertising is the price of « free », when people do not, by themselves buy products conspicuously branded with a label, having thus paid to be influenced by it: pure marketing genius, and a slight dose of rather pleasant masochism, viewed from a certain angle.
Android: The Leading Advertising Platform in the USA
Advertising, and more broadly, marketing strategies, have taken hostage the concept of free of charge and have overexploited it to the extent that it ends up meaning nothing good to anyone, to the point where everyone will eventually become suspicious of it, which is already a frequently encountered case (« what’s behind this? », « it’s suspicious, » …). QED!
The saddest part is that the logic of « free for hire » is not solely applied in commercial contexts. Individuals have become so accustomed to this principle of exchange that they behave towards each other in the same way, mutually selling their services, compliments, kindnesses, friendships, family support, absolutely everything, without even realizing it, in a logic of endless pacts, demanding repayments from each other chained to the debt of self-interested human kindness, and all of this, once again, mostly unconsciously, considering this type of human relationship as perfectly normal, even going so far as to deny the evidence when presented, or even demonstrated. We will not delve further into this perspective, which is somewhat outside the scope of the present document, although it is a direct corollary, while we could, only to illustrate the preceding points, mention all the behavioural changes from people towards others whom they believe, rightly or wrongly, to owe them for one reason or another.
It is not during times of comfort and convenience that the character of an individual is tested, but in difficult and tense situations.
Trials are the ultimate revealers of the true essence of human beings, turning the humblest into heroes and the weakest into tyrants.
Periods of chaos are distorting mirrors that reveal the authentic nature of individuals, where those who seemed ordinary can rise to the rank of heroes or sink into the darkest cruelty.
If the aforementioned epiphenomenon is directly linked to the fundamental aspects of the current economic system, which relies on synonymous growth, coupled with debt and destruction, it is logical that the needs of the human being are relegated to a secondary, or even more distant level. Unfortunately for him, it is not the average citizen who decides on the economic rules to be applied to the world, which is, however, almost entirely dominated by the system of democracy, supposedly, and in the exercise of which power is supposed to return to the average citizen, whose only right, generously granted, is to vote for an individual, by nature corruptible, who will exercise a form of power, on behalf and to the detriment of the so-called average citizen. The real problem of the situation can be highlighted from the perspective that those who actually decide the fate of the world of men are also those who benefit from this system and who have never been elected… democratically. This is why the system, is carefully maintained year after year by these individuals, even though it impoverishes the poor more and more, and enriches the rich more and more, without the immeasurable mass of « poor » having any power to oppose it… but still, in full democracy. This is also the reason why we argue that this so-called democracy is actually a perfectly evident plutocracy, barely disguised by the guise of inevitability, but under the dictates of banking, since everyone is being subject to the power of money, everyone is also subject to that of bankers, who have worked for centuries, it is historical and verifiable, to establish this power and to subject states as well as very large companies and industries, especially, since they are the engine of the economy, by maintaining debt… and destruction, which is its inevitable corollary. Finally, this is the reason why the solutions to the « great problems of civilization » cannot be found within the system itself since it is maintained in this way, in the very exercise of its structural definition.
No one can find a solution to the problem of a system when the system is the problem.
In this logic, claiming that powerful men, who work to increase their profits, are also working for the collective good, is a pure utopia; the two interests definitively cannot be reconciled or even converge. All professionals involved know this, even students of economics. Even repeating the allegation a million times, placing big industrialists on a pedestal in society as the champions of a country’s prosperity, will not change the fact that it is factually verifiable that this is not the case (at least from any angle other than strictly political and statistical). Each person may eventually believe it, as it will be hammered into them if necessary, but in the face of blatant evidence to the contrary, on a daily basis, for everyone that the system calls « the masses »; that is, you (all of you), in this case. But ultimately, the fact that the average individual doesn’t even question it, given the daily struggles of everyone within an increasingly complex system for all to manage, is what the system seeks. Moreover, no one is educated in these matters, which are made so complex that they discourage most people, while the popularization of these disciplines is never even considered, leaving everyone in pure incomprehension of its intricacies, or even its basic principles. Keeping populations away from these considerations allows the debt system to never be faulted, challenged validly (various opinions from different political trends are there to play this role on behalf of the people), or even less replaced, which is now wrongly believed to be impossible.
Contradiction Effect
It’s important to understand that the current economy of destruction would have the means to ensure the perpetuation of human civilization differently, rather than keeping it enslaved to debt. The only reason why the debt system opposes this alternative is to maintain control over these same peoples and individuals because it is the essential condition for the perpetuation of the power of money, exercised by those who benefit from it at the expense of others. The only necessary counterpart to maintain the balance of a few immense fortunes, to prevent this balance from breaking, is the maintenance of extreme poverty for billions of individuals excluded from that reality. They are essential to these immense fortunes as they are and in their current state, as they are the micro-cogs of the global economic reality. It’s obvious that those who benefit from it are very reluctant to relinquish this possibility and the power it confers. Put yourself in their shoes.
What would you do if you were in their position?
Of course, highlighting this reality implies expressing views that might suggest that all powerful individuals in this world, especially the great dynastic families who are even more so, may not necessarily be motivated by the deepest benevolence. However, that’s not what we’re claiming. We simply acknowledge that it may not be impossible, and to avoid being easily singled out regarding this alternative, those concerned have commonly used the terms « conspiracy theory » to label those who might be tempted to refute the evidence.
Parenthesis
Nobody wants to live in hell. And anyone who would come to demonstrate that it is indeed the case would quickly be fought by all the others who would wish more than anything to avoid facing the truth. It’s human nature. But it’s also very risky. Burying one’s head in the sand has never spared anyone from the price of danger.
The popular saying goes that one cannot serve two masters at once. If everyone in this world is so servile to money and the indecent power it confers, especially to those who hold it (even from the wealthiest individuals because there is always someone richer), then they cannot serve other causes either. Because to amass such wealth that one gains real power over the world, that money must be lacking elsewhere since in the economy of destruction, it is not created without indebting someone, as every banknote in the world reminds us. Indeed, each of them has been printed based on a portion of the debt that someone has incurred… and that they may be unable to repay based on the insolvency of the equation involving the constant of interest associated with loans. Repaying more money than the system can produce is a mathematical impossibility that can only lead the world and human civilization to collapse in the long run, unless of course a new system replaces it, or unless a war involving all the countries of the world comes to the rescue… through destruction, as the eponymous economy predicts, the only possible alternative to its perpetuation in the long term.
Returning to the heart of the matter, the money supply is what it is. It increases or decreases, it fluctuates constantly, granted, but never in a way that enriches the poor while impoverishing the rich. Never. Either it’s a coincidence, in which case the system is flawed and needs to be changed, or it is intentional, in which case the system is also flawed for different reasons, and it also needs to be changed.
If, on the contrary, a system, conceived with benevolence and soundness, generates economic power « out of void » as the debt system does, but WITHOUT debt, then no one will find themselves in debt because someone else has become rich, although the laws governing the conditions under which the « Night Blue » economy must apply imply the factual impossibility of the resurgence of the notion of « great fortune » attributed to the status of « ultra-rich, » as to this date, some personal fortunes exceed the GDP of certain countries.
Free of Charge in the "Night Blue" Economy
Contrary to this dystopian vision, which nevertheless constitutes the daily reality for everyone and is rushing the world toward inevitable collapse, “free of charge”, as considered in the E42 system, is entirely based on satisfying the fundamental needs of the human being (hence our attachment to Maslow’s Hierarchy of Needs), without expecting any counterpart from anyone, or associated with any seduction towards anyone.
Thus, by placing the Human Being at the centre of the equation, rather than placing money and profit there, all the parameters of the world’s grand equation are consequently modified. But this implies two things without which failure is assured, as it is assured to the economy of destruction, without the illusion of democracy constantly distilled among all the peoples of the world.
To function, the « Night Blue » economy has two fundamental needs:
- The “free of charge” concept applied on the widest possible scale to ensure, as any civilization worthy of its name should, the fundamental needs of the Human Being, no longer needing to pay to obtain the precarious right to survive, without relative guarantee of the sustainability of this counterpart.
- Sufficient evolution of the collective consciousness of Humanity to perceive the relevance of a change in economic, and even more so, civilizational paradigm.
Indeed, in antiquity up to the Middle Ages, it would have been impossible to plead for the cessation of wars when some peoples were still expansionist and they sincerely felt they needed to assert their position and to conquer new lands in order to prosper at the expense of the indigenous peoples.
This single evocation, transposed into the current economic and financial context, shows how much the contemporary world is nothing but an economic Middle Ages, which it is more than time to evolve to avoid global destruction, now in the short term. Indeed, economic expansionism, asserting positions as economic actors, conquering new markets, and prospering at the expense of competitors and the planet, are sadly contemporary realities still lacking any third alternative, except for the model proposed by Global Progress.
Relationship Between the "Night Blue" Economy and Unconditional “Free of Charge”
An unenlightened mind might be tempted to reproach the authors of this new economy for wanting to personally benefit from this « infinite financial power » (or almost). That’s what the architects of the debt economy are already doing. Where this argument, inspired solely by the (legitimate) fear that past abuses may be repeated, may be faulty is in the sole intention behind this new economy, namely, to tirelessly work towards the fulfilment of peoples and individuals. Indeed, the only way to achieve this is to GIVE to peoples and individuals what they need, to enable them to work towards their own fulfilment (the top level of Maslow’s Hierarchy) rather than just survival (what animals do), which would be an undeniable sign of genuine evolution, much more than simply having a smartphone or an Instagram account. And when we talk about « GIVING », it means giving without expecting anything in return, and without any ulterior motive to « sell » or « rent » anything, such as housing, food, personal hygiene, employment, pleasure, one’s own dignity, etc.
However, this alternative, specific to the « Night Blue » economy, would be impossible in the current system, even from the most powerful and well-intentioned person in the world in this regard. Remember that the sole and unique objective of the current civilization is profit, no matter the cost. Anyone who does not conform, according to their own means, to this objective is inevitably doomed to disappear. It’s systemic.
Essential Conditions
For an evolved human society to evolve even further, to achieve and surpass itself as envisioned in certain science fiction scenarios, it must be happy, or at the very least, fulfilled. To do this, its basic needs must be met and fulfilled, as humans are no longer supposed to be at the animal stage, constantly seeking food and shelter, as well as reproduction and protection from aggression. Of course, the approach is different, but the similarity between animal concerns and the basic concerns of the most commonly encountered human beings on Earth is striking, isn’t it?
For the fundamental needs of human beings to be fulfilled, it must be the absolute priority of the governance system overseeing the overall organization of such a civilization. And to provide for the satisfaction of these authentic needs (and not those artificially created by constant commercial endeavours to the point that we have all come to consider them « normal »), prodigality and the “free of charge” concept must govern the economic and financial organization of such a civilization.
In the context of the E42 system, even if someone supposedly tempted to take advantage of it for himself was to do so, he could not harm anyone else because what he would have would never be taken away from anyone else, meaning no one else would suffer as a result, even if his misdeeds would be harshly reproached and condemned. No one would be indebted or suffer to his disadvantage as it is currently the case, due to the flow of monetary wealth from the poorest to the richest. As a concrete example, such governance would no longer need to extort the population under the pretext of taxes, with part of the funds being diverted as done by all major servants of the system in positions of political power, since the money needed to cover collective (infrastructure and public services) and individual needs (unconditional monthly payment to every adult until death with unconditional provision of healthy and balanced food, water, energy, housing, education, and healthcare) would come from the… « void », much like electricity obtained through Nikola Tesla’s patented technology. No balancing phenomenon capable of causing inflation due to changes in key rates interest could occur, where the only consequence, on a global scale, would be, in the very long term, the loss of the need for money… thanks to the evolution of collective consciousness which would, for the first time in its history, integrate this revolution into the very principle of the notion of exchange between individuals and groups of individuals, as the most powerful AI today has demonstrated based on hundreds of millions of variables.
The “Free of charge” concept is an unconditional imperative for the maintenance and prosperity of an evolved civilization. However, it is necessary for populations not to be wary of such an alternative, due to the disastrous habit taken by everyone facing the clauses more or less hidden behind the current concept of “free of charge”. But perhaps we should talk about the concept of “free of charge” from the past, compared to the clear and healthy one of the present, as this possibility fully exists.
Conclusion
Changing the system alone is not enough. Only the evolution of consciousness can preside over that of a civilization. Far Eastern wisdom has proclaimed for millennia that changes come from within first and then reflects on the external world. The fact that this unique solution, both technically and historically, represented by the « Night Blue » economy and this new definition of human civilization exist and have even been considered, undoubtedly demonstrates that peoples and individuals are mostly ready to make the leap, to change their world, even if they are still unaware of it.
For our part, we have taken it upon ourselves to teach them if necessary.
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